Dear Colleagues

Chief Executive, Ambulance Service of NSW

I am pleased to announce that Ray Creen has been appointed to the position of Chief Executive, Ambulance Service of NSW (ASNSW).

Ray will take up the role as head of NSW Ambulance on 18 March after five years as Chief Executive Officer, South Australian Ambulance Service (SAAS). The SAAS includes 2,600 staff operating from 143 stations and serving a geographical area of one million square kilometres.

Commencing his career as a paramedic, Ray has led the provision of ambulance services in both the UK and Australia, with an outstanding track record of achievement in leading reform and innovation in the delivery of patient care.

In the UK, Ray held various operational roles within the Ambulance Services provided by the National Health Service where he was responsible for the day to day management of accident and emergency operations, emergency planning and preparedness, ambulance operations, financial and operational performance and training and development.

Ray has held senior leadership roles with SA Ambulance Service since 2005, initially in the role of Deputy Chief Executive/Director State Operations and then Chief Executive Officer from 2008. In these roles Ray had state-wide responsibility for all ambulance operations including communications, emergency response, pre-hospital clinical care, emergency and major events and patient transfer services, with the performance of the service improving under his leadership.

Drawing on his background as a paramedic, Ray sees the ambulance service as an integral part of the health system and critical to delivering high quality front line services.  Consistent with a whole of system response to patient needs, Ray has led the introduction of new and non-traditional approaches to patient care such as paramedics delivering services in patients’ homes, thus providing more effective care and avoiding unnecessary hospitalisation.

Consistent with his senior leadership role, Ray is the Deputy Chair of the Council of Ambulance Authorities (CAA), which is the peak body representing all Australian and New Zealand Ambulance Services and is the Ambulance sector representative on the Australian Commission on Safety and Quality in Health Care. Drawing on his qualifications and experience in the planning and delivery of ambulance services, Ray has also provided expert advice to the Malaysian, New Zealand, Kingdom of Saudi Arabia and Canadian Ambulance Services in areas such as performance improvement, leadership and culture, paramedic education, emergency preparedness and major incident response.

Ray holds qualifications in management and business administration and is a member of the Australian Institute of Company Directors and the Australian College of Health Service Executives. The respect and esteem in which Ray is held is evident in his nomination for 2013 Australian of the Year, where he is one of four state finalists from South Australia. 

With a proven track of achievement both nationally and internationally in integrating ambulance services with the broader health system, Ray is well placed to implement the Government’s recently released Reform Plan for NSW Ambulance and to assist the service focus on its core role of providing high quality, critical care services for the people of NSW.

I would like to thank Mike Willis, who has been acting as Chief Executive, NSW Ambulance. During this period, Mike was a key contributor to the Strategic Review of NSW Ambulance which was undertaken by Brendan O’Reilly. The recommendations arising from this review underpin the Government’s Reform Plan for NSW Ambulance. Mike will continue to act in the role of Chief Executive until mid-March 2013 before moving into the role of Deputy Chief Executive and Chief Operating Officer, NSW Ambulance where he will work closely with Ray on implementing the Plan.

Dr Mary Foley
Director-General, NSW Health​
Current as at: Thursday 10 January 2013
Contact page owner: NSW Ministry of Health