Do you know what you’re vaping? campaign assets

These campaign social media assets are the primary assets for NSW Health’s Do you know what you’re vaping? information campaign. The social media tiles, with accompanying copy, and a campaign video, are aimed at young people 14 to 17 years.

Social media assetSuggested copy

Do you know what you're vaping? (Disinfectant)

Vapes use flavours to make them appealing. But you can breathe in the same harmful chemicals like in cleaning products. Get the facts at www.health.nsw.gov.au/vaping


Do you know what you're vaping? (Bug spray)

Vapes are colourful, with appealing flavours. But you can breathe in the same harmful chemicals like in bug spray. Get the facts at www.health.nsw.gov.au/vaping


Do you know what you're vaping? (Nail polish)

You don’t vape water. You vape e-liquids that can have the same harmful chemicals and additives like in nail polish remover. Get the facts at www.health.nsw.gov.au/vaping


Do you know what you're vaping? (Weed killer)

When you vape, you can breathe in the same harmful chemicals like in weedkiller. They just don’t put it on the pack. Get the facts at www.health.nsw.gov.au/vaping


Three alternative uses for nail polish remover

When you vape, you breathe in the same harmful chemicals like in nail polish remover. They just
don’t put it on the pack. Do you know what you’re vaping? Get the facts at www.health.nsw.gov.au/vaping

Additional social media assets for parents and carers

To complement the primary Do you know what you’re vaping? campaign assets, these 6 social media tiles and accompanying copy provide additional information and facts on the risks of vaping.

Social media assetSuggested copy

Nicotine is harmful for young people

Nicotine is found in many vapes and is very addictive with harmful effects on brain development. Do you know what they’re vaping? Get the facts at www.health.nsw.gov.au/vaping


It is illegal to sell vapes to anyone under 18

In NSW, it is illegal for people to sell vapes to someone under the age of 18 years. Do you know what they’re vaping? Get the facts at www.health.nsw.gov.au/vaping


If you vape you are 3 times as likely to take up smoking cigarettes

Many vapes contain nicotine, which young people can become addicted to very quickly. Do you know what they’re vaping? Get the facts at www.health.nsw.gov.au/vaping


Vapes can contain harmful chemicals

Vapes can contain harmful chemicals such as diacetyl and heavy metals. They just don't put it on the pack. Do you know what they’re vaping? Get the facts at www.health.nsw.gov.au/vaping


The nicotine in 1 vape can = 50 cigarettes

Nicotine can cause long-lasting negative effects on young people’s brain development. Do you know what they’re vaping? Get the facts at www.health.nsw.gov.au/vaping


Talk to your child about the facts of vaping

Do you know what they’re vaping? Young people, parents and teachers can get the evidence and facts at www.health.nsw.gov.au/vaping



Current as at: Monday 18 July 2022
Contact page owner: Centre for Population Health