​​​​​​​​​​​​​​​​​​​NSW Health has launched a social media campaign reminding the community to treat our workers with kindness and respect and that abuse and aggression are never okay.

An organic social media campaign will run across NSW Health Facebook, Instagram, LinkedIn, and X (formally Twitter) channels from Monday, 18 December 2023 to Friday, 26 January 2024. The campaign coincides with the Christmas, New Year and Australia Day holiday period, as emergency department presentations peak.

​​​​​​​​​​​​ Creative resources

These new creative assets replace all previous versions which have now been retired. Please use these new assets across your channels from now on. This includes replacing the poster for display in your health facilities. Please also ensure any local creative assets and resources align with the new messaging. 

Digital banners

Digital screens

eDMs and newsletters

Download​ ​copy​​​​


Social tiles

Download​​​ suggested social posts​​

Download​​​ the moderation guide​​​

Please share and use these resources on your internal channels, social platforms, broadcasts, online publications and with your community networks. 

You can also re-share the content that will be posted on the NSW Health social channels. ​Thank you for supporting staff to provide the best care for patients. ​​

Current as at: Tuesday 19 December 2023
Contact page owner: NSW Health