Ministry of Health
The NSW Keep Our Mob Safe campaign was initiated to keep Aboriginal people healthy because, without specific consideration and preparedness, Aboriginal people are at greater risk of COVID-19 infection.
The music video, One Point 5, was developed under this campaign as an innovative method of engaging the hard-to-reach younger audience.was developed under this campaign as an innovative method of engaging the hard-to-reach younger audience.
Its timely production, ahead of the anticipated mask-wearing health advice, was a result of all partners demonstrating NSW Health’s CORE values.
